We aim high in everything that we do. It's not easy ensuring that each manager has a thorough understanding of every service that we offer, and we are only able to maintain our personal service standards by employing good people and investing in them.

We use professional training programs offered by trade associations such as the NAFD where appropriate, for example to keep abreast of the latest developments in important areas such as "green funerals" and the environment.

But just as important is the specialist knowledge and customer service ethos that permeates the whole Group, encouraged and sustained through regular "best practice" meetings and staff secondments to other parts of the organisation.